Kaldewei's vision of future bath design

Is this the future of bathing? Enamelled steel bath manufacturer Kaldewei UK thinks so. It has named this visionary bath the winner of its Iconic Concepts Design Competition. The brief was to design a futuristic bath that can be made from 3.5mm enamelled steel. It had to be 'a new icon for modernity - that reflected the Kaldewei brand and core values of style and pioneering innovation. In particular, it needed to take into account of how society's opinions have changed towards bathing and how consumers now see the bathroom as a haven of well-being.'

Will Hoskian from London-based practice Woods Bagot created this tub which is described as an “exploration of form based on the dynamics of fluid and directional flow”. The unusual and ergonomic design appealed to the judges for its elevation of bathing a ritual within the home.

Hoskian scooped the £5,000 prize for his design and commented on his win: “It was a real pleasure to participate in the competition and I’m thrilled about the win. Designing a new icon for modernity, for a brand that has a great history, a high level of design and strong presence in the industry, is always a challenge.”

Kaldewei often looks at the future of design, having commissioned a study by the Rheingold Institute into consumer’s changing attitude to the bathroom.

For more industry news, views and product trends make sure you register for a FREE issue of Kitchens & Bathrooms News.