Furniture manufacturer Symphony has revisited its retail offer to introduce the New Perspectives support package to help them attract more customers, win more business and increase margins.
The New Perspectives package covers product choice, display assistance, ordering and delivery packages, training, marketing, support, exclusive sales territories.
But where this support package arguably stands out, is independent retailers will be able to ‘pick and mix’ from the offer to best suit their locality and client base.
Retailers will be able to choose from Symphony’s collection of product ranges to suit the design tastes and price mix of the locality.
In addition, they can pick from marketing materials – brochures through to sales promotions - so the package is tailored to suit each business.
Group marketing director of Symphony Group Simon Collyns explains the concept behind the flexible retail package: “We’ve recognised the market - at the moment - is very, very tough. We’ve also recognised that retailers are very much their own people, in terms of localised areas, what they want to do and how they want to present their own businesses”.
Group managing director Marytn Davis commented: “New Perspectives is a huge milestone for us. We have spend the last few years transforming our marketing, product range, manufacturing capability and service delivery, so that we can respond to independent retailers better than ever before. This means our retail offer is now the strongest it’s ever been, as we can deliver a real point of difference in terms of our competitors. We’re raising the bar when it comes to the retail market.
“New Perspectives brings everything together in a compelling and tangible package that demonstrates a clever commitment to our retailer partners and shows how far we’ve come as a business. We’re confident this is a market-leading offer.”
This is the latest initiative from Symphony to help increase its customer of independent retailers. Most recently, the company committed to a price promotion with 50% off its Gallery premium range of kitchens and last year the company invested a six-figure sum in its marketing suite at its Barnsley HQ.
Symphony has 500 dealers selling its Milano and Gallery Kitchens brands, Embrace bedrooms and Aquadi bathrooms brand.
For more on this story, register to read the April issue of Kitchens & Bathrooms News.
For more on this story, register to read the April issue of Kitchens & Bathrooms News.
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