Former Jacuzzi UK employees, ex-managing director Mark Prince and ex-marketing director Dave Tutton have acquired its Newcastle under Lyme ceramic factory and set up business as Silverdale Bathrooms. It will continue to be managed by the current ceramic production team, based on the Staffordshire site.
In addition, it will continue to manufacture the BC Sanitan brand, which was bought as part of the purchase and the Jacuzzi sanitaryware which will be manufactured under licence. The administration functions including customer service will also be based on the Silverdale Road site.
The buyout was supported by Skipton Business Finance and Midven, and will safeguard 50 jobs at the factory. In addition, it will enable Jacuzzi to focus on its hydrotherapy products , including whirlpool baths and hot tubs.
Mark Prince commented: “I am delighted that we have been successful in securing the future of this ceramic factory, with its long tradition of hand-crafted ceramic pieces. Some of the potters, who have worked at this site for many years, have a skill passed down from past generations and long may it continue while there is still a market that requires these quality British-made products.”
He added: “We are delighted to see the return of some of our very experienced customer service, focussed colleagues. Our core ethos will be to produce superb quality ‘World best’ British ceramic product and provide the very best of service to our long-term supporting retailers. It’s a great project to both be leading and supporting and we are all very excited about our future.”
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