Haier expands UK operation

Household appliance manufacturer Haier has moved to larger premises, with a showroom facility, in Ealing, West London.

Its 353 sqm offices and showroom have been designed for use by its trade customers and to ensure the brand has room for expansion in the UK.

In addition, it has opened a warehouse in Nottinghamshire with 30 times more storage than its previous facility in Aylesford, Kent.

Haier provides cooling, dishwashing and laundry appliances, as well as TVs and recently launched a nationwide consumer campaign for its MyZone refrigeration.

Its 3D fridge has scooped a Which? Best Buy and its Glass Design cooling range won an IFA Preview Award.

Jeff Moody, sales and marketing director at Haier UK, commented: “The move from Godalming [in Surrey] to Ealing, which gives us three times more space, clearly reflects our continued determination to consolidate and grow the Haier brand in the UK.

A natural step, following the opening of our first UK warehouse earlier this year, we are committed to achieving our goal to become one of the top 5 European and UK home appliance brands by 2014.”