Beko invests in online

Appliance manufacturer Beko has invested in digital presence with a website re-launch, digital advertising and online competitions. The Beko website has a revised look and includes additional functions, with products given greater prominence through hero products.

Since the revamp, the website has doubled the number of visits compared to the same time last year. According to Beko the ‘where to buy’ page has also seen an upturn, with consumers using the page to find dealers of Beko products.

Many of the hero products on site are the same appliances that featured in the company’s Autumn TV ad campaign, which launched during the X factor.

In addition, Beko is also set to run a series of competitions and online advertising campaigns with high-profile home, family and lifestyle consumer websites.

Marketing director of Beko, Teresa Arbuckle commented: “Our brand came of age this year, when we celebrated 21 years of trading in the UK. To celebrate how far we’ve come, and to really show off some of our forward-thinking and innovative products, we’re delighted to be investing in digital technology and media, and reaching our consumers in a way that is meaningful and relevant to their evolving ways of living.”

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