USA refrigeration manufacturer U-Line targets Europe opening office in Finland

VP of sales and marketing for U-Line,
Mark Russell

Premium built-in refrigeration, wine preservation and ice machine manufacturer U-Line, from the USA, is targeting the European market and opening an office in Finland.

Vice president of sales and marketing Mark Russell will oversee the office set-up and operations in Europe, as U-Line launches its undercounter Modular 3000 series.

According to U-Line its Modular 3000 series has been created to fit European cabinetry with widths of 450mm, 600mm and 900mm.

Mark Russell commented: “We’ve been evaluating the European market for some time and it’s clear that there is a need for premium undercounter refrigeration and wine preservation products.”

He continued: “This market has been deprived of high-quality, premium undercounter options and I’m proud to say that with the launch of our Modular 3000 series, this will no longer be the case. Helsinki was named World Design Capital 2012 by the International Council of Societies of Industrial Design and Finland is a perfect hub as we expand internationally because of its close proximity to the rest of Europe, the Middle East and Russia.”

Celebrating its 50^th anniversary this year, U-Line has corporate headquarters based in Milwaukee, Wisconsin, and a West Coast office in Laguna Beach, California. Its European office is based in the Kone Building in Helsinki, Finland.

A European manager will be hired prior to Russell’s return to the States in the summer of 2013.

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