High street kitchen retailer In-toto has invested £80,000 in a store concept in Leicester, which will be used as a test bed for products and operate as a training centre for franchisees.
But unlike the 45 In-toto franchise stores in the UK, the Leicester showroom is owned and managed by In-toto itself. It will be operated on the same terms and conditions as other In-toto outlets and demonstrate the performance of the business model.
The 1,200 sq ft retail space has been fitted with In-toto’s In-line handleless and glass fronted kitchens, In-style contemporary and In-frame traditional kitchen ranges. In addition, there is 1,500sq ft available for storage and expansion.
Leicester store manager, Derek Bell added: “In-toto franchisees are experiencing an uplift in customers wanting every element of their kitchen handled by an expert from the kitchen layout and cabinetry to colour schemes and accessories. The Leicester store will include ranges of high-end furniture such as sofas and chairs to create a more aspirational and complete lifestyle solution”.
He added: “The beauty of our Leicester store is if furniture and added value items are a hit with the customer, you can expect to see an extended product roll-out across all of our UK stores.”
Managing director Jonathan Wagstaff explained why the concept store is In-toto owned: “We have wanted to support our franchisees even further by truly understanding their challenges and experiencing the needs, demands and feedback from consumers. The only way to do this is by owning and managing our own store.”
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