Thursday, 9 August 2012

UK designers reach Electrolux Design Lab semi-final

Harry Hale studying at Nottingham Trent
University has created The Cruet
 The global design competition for concept home appliances, Electrolux Design Lab, has named 30 semi-finalists, including three students from the UK.

Harry Hale from Nottingham Trent University has created The Cruet, musical salt and pepper shakes, where music can be selected using a smartphone. The salt and pepper can then be rolled to dinner guests.

Jongwoo Choi, studying at Central Saint Martins in London, has designed a cooking measure called Ingressure which uses sensors to take on the role of professional taste buds.

While Julian Caraulani from Coventry University has created the SmartPlate. It is a dish that measures food ingredients and transforms them into musical notes, harmonies and rhythms through a smartphone. 

Ten of the semi-finalists will be chosen to complete in the final in Milan on October 25, where they will present their concept in front of a design jury. The judges will consider the entries on intuitive design, innovation, aesthetic qualities and consumer insight.

Three prizes will be awarded with a third prize of €2,000, second prize of €3,000 and a first prize of a six-month paid internship at an Electrolux global design centre and €5,000.

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