Tuesday 12 July 2011

Boffi’s second showroom “sign doing well”


Recently launched Aprile kitchen in white, designed
by Piero Lissoni and featuring acacia shelves
and nero marquinia marble worktops

Italian kitchen and bathroom manufacturer Boffi has opened the doors to its second showroom, situated on Wigmore Street in London. Having established a stand-alone showroom in Chelsea, in 2008, Boffi has now extended into the West End. Managing director of Boffi UK Steven Salt has been pleased with the progress of the company. He said at the official launch of the Wigmore Street showroom: “This is a sign that the company is doing very well. We’ve grown in Chelsea every year between 15-20%.” In fact, as a marque of the UK's significance to the Boffi Group, CEO Roberto Gavazzi commented: "Boffi UK is around 6-7% of group sales. It is the fourth biggest export market."
Now the company plans to continue its success in this internationally-renowned area for kitchen design and sales. Salt explains why Boffi has become the latest addition to Wigmore Street: “The Chelsea showroom does very well in Chelsea, Knightsbridge, Belgravia and all the areas that surround it. But I do think a lot of people in the West End don’t necessarily go to Chelsea. Also, a lot of people in north London, a lot of people in east London and a lot of people outside of London come here. In the first week of opening, we’ve seen a lot of people come in from outside London or even abroad and when they look for kitchens in London, they come to Wigmore Street. We taken a few plans and we are having an official launch in September to time with the London Design Festival.”
Bathrooms are displayed in the original vaults

Sited in the premises of the former Pedini showroom, Boffi has completely redesigned the space, so the 3,000sq ft display area is split over two floors. The flooring, heating and ventilation had to be replaced.Access also had to be created through the concrete floor to install the heavy, composite bathrooms into the basement.
The two-storey showroom boasts many original features, having originally been constructed as a bank. It features dual aspect, three-metre high, windows which wrap around the ground floor and vaults, complete with safe doors in the basement. The Wigmore Street showroom also plays host to the recently-launched Aprile kitchen, designed by international architect Piero Lissoni, who is also the creative director of Boffi showrooms.

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