| Peridot floorstanding basin mixer |
and Moonhead shower inspired by lamp
“We effectively started the process 18 months ago. Our strategy is to move into retail in a much more meaningful way. We’ve got a strong brand and what we’ve done is to go into the marketplace to determine what’s wanted,” said Jon Cox, general manager Bristan retail.
|500mm x 500mm Fixed Head shower|
Jeremy Ling added: “It’s part of a new direction for Bristan, where we are entering into the consumer space through a retail channel.”
And the company is adamant that although serving DIY giants with the Bristan brand name, it can play in the top-end sector with Rare by Bristan. Jeremy Ling said: “Our research says 71% of plumbers recommend Bristan. So, without being arrogant, we are extremely well regarded and well-recommended by plumbers but consumer brand equity is very small. We’re not trying to take the brand in the consumer’s eyes and move it upmarket. We are playing on the fact that the plumber/installer will recognise Bristan and it will give them confidence, while Rare will set it apart for the consumer.”
More on this story will be published in the April issue of Kitchens & Bathrooms News.