German appliance manufacturer Kuppersbusch is set to transfer the sales and marketing of its UK business from Teka Products to The 1810 Company from April 2.
Mark Lawrence, joint managing director of Kuppersbusch, said: “in line with a worldwide strategy, Kuppersbusch is to be positioned as a premium product. The experience of the management team at The 1810 Company makes them the ideal company to take the product forward with the re-positioning of the brand. The existing range is still available and can be purchased from Teka Products until the handover date.”
Managing director of The 1810 Company and former MD of Kuppersbusch UK, Gareth Williams said: “Kuppersbusch has been a big part of my life for nearly 30 years and I am delighted to have the opportunity to establish Kuppersbusch in what I believe is its rightful position in the market. There is, however, a lot of work to do in order to reach that goal.
“We are aware that we need to be service driven, if we are to compete with the established leaders in this sector. We will be making some key appointments over the coming months, primarily with a dedicated service manager for London. There is definitely a market for another premium product with a controlled distribution policy and sales strategy.”
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