Friday, 13 July 2012

Doca opens doors to London showroom

Spanish kitchen, bathroom and bedroom furniture manufacturer Doca has opened the doors of its 1,500sq ft showroom in West London. Architects, developers, interior designers, housebuilders and kitchen retailers visited the showroom, during the two-day opening event at the showroom, situated at Studio 20, Acklam Road, just off Portabello Road.
Doca has identified London and Russia as its first two 'strategically important' export markets, as it aims to broaden the base of its business outside its native Spanish market.
Its London trade showroom features three kitchen displays, two of which are working, as well as bedroom furniture. Taking centre stage of the showroom was the Milano kitchen with chamfered veneer doors and matching chamfered worktop edge, for a floating surface appearance. It is available in a choice of 30 veneers, eight carcasses and three internal drawer finishes.
This was joined by a kitchen display in white, with full ceiling-height top units with bi-folding electric opening doors. However the same display is available in 25 standard lacquers or any RAL colour providing over 250 finishes.
Completing the kitchen displays was a setting with a 7.5m walnut ‘dining’ table, which has a secondary use as a boardroom/training table for dealers. However, arguably of key interest in the same room setting was a ‘Gum’ lacquer that felt like soft rubber.
Completing the showroom, were wardrobe systems made from framed glass doors with an internal light which, when switched on, allows the opaque glass to become transparent.
Director of Doca UK, Steve Holgate was pleased with the response to the London showroom. He said after the first day of opening: “It was absolutely constant. We were open 12-8pm. The last person arrived at 7.20 and although we were open until 8pm, we were prepared to stay open longer.”
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