Philippa Turrell takes a look at ceramic to find out what this material may mean to kitchen showroom worktop sales
Luca Bottazzi of Laminam and Remco Jaspers of UK distributor Jetstone see production of the ceramic |
At its UK launch at kbbBirmingham, managing director of Jetstone, John Van den Heuvel demonstrated one of its properties – fire resistance – with two blowtorches! But the ceramic also offers resistance against chemical, wear, frost, and UV light, as well as boasting hygienic benefits by inhibiting bacterial growth and it is recyclable. Now ceramic worktops are already featured as displays in 20-25 kitchen showrooms, across the country.
Arguably, the look of ceramic scores just as highly as its features. Luca Bottazzi, responsible for sales at Laminam, comments: “For architecture it is very difficult to match different materials [used for different applications]. Using ceramic you can be sure to have the same result, whether it’s used on the floor, walls or as furniture. There is no limitation; it can be used for every flat application. We follow the work of the architect or designer and not the opposite way around.”
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