Retailer members of the KBSA will benefit from the national publicity and have access to a range of material to promote the campaign in their own showrooms. It includes logos, posters, how-to guides, tips and advice from the Independent Retailer Month website.
Sales and marketing director of the KBSA, Ruth Ward said: “We are delighted to be supporting this important initiative. There has never been a better time to highlight the benefits of buying from an independent specialist retailer, such as a KBSA member.
“We will be encouraging our members to actively participate and utilise all the support on offer, which is readily available. The campaign will also be supported on the usual social media channels ensuring that is has the widest possible reach.”
Independent Retailer Month is championed by Clare Raynor and supported by organisations, including the Federation of Small Businesses and the British Independent Retailers Association.
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