CEO of BSH Home Appliances UK, Michael Steinle has stated it is the industry’s responsibility to ensure appliance safety, not government. His comment comes after a Which? investigation into appliances that have caught fire and its call for government to collect and analyse fire data and alert manufacturers.
Although he wouldn’t be drawn on the Which? report or to the specific issue of faulty appliances causing fires, Steinle stated on the topic of appliance safety: “I think the appliance industry has a responsibility and I took that onto the place of AMDEA [Association of Manufacturers of Domestic Electrical Appliances]. We discussed it and it is an industry goal and objective. It means open communication and taking up our responsibility to the consumer. That’s what we hope to achieve and what I want to achieve – all the white goods manufacturers following a guideline because that is what you have to do. [Issues regarding safety] influences [all appliances] negatively, [whether] it’s brand A, B, C [or] D.”
He continued: “It was clearly targeted from me into AMDEA that we have to have a common objective and we have to follow it. So it’s self-guidance. If you forward the responsibility to an external body, Government or whoever it is, does it work? We think we follow our responsibilities. We did follow it and we have a very good example [of doing that] over the last year. We went through the process and we took up our responsibility.”
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