Appliance manufacturer Beko celebrated 21 years of trading in the UK, with a three-day event at ‘Five’ in Farnborough to launch its latest refrigeration, home laundry and cooking ranges.
Opening with an introduction from newly-appointed UK Managing Director Ragip Balcioglu; guests were escorted into ‘Beko Square’, which included a number of different kitchen set-ups created to demonstrate various consumers’ homes.
The Beko 21 range had been styled to ‘eliminate excessive design details’ and saw A+ energy rated introductions to freestanding and built-in cooling. In addition, there was a 10-litre AAA rated dishwasher and 7kg vented tumble dryer. Completing the range was a collection of 600mm freestanding cookers and a multifunction built-in oven with A+++ energy rating.
Ragip Balcioglu, managing director of Beko, commented at the launch: “I’m very proud to have worked at Beko for the last 14 years and have seen the progress the brand has made, achieving the number one position in both cooling and freestanding cooking as well as the number one spot in the washing machine sector and overall two in MDA. I am even more thrilled about the prospect of leading the Beko brand into exciting times in terms of innovation, product development and customer engagement.”
Launching in the UK with refrigeration in 1991, according to figures from GFK, Beko now holds the number one spot in the cooling category with a 19.5% share. In addition, it is the number one brand for freestanding cooking and washing machines, number two for dishwashing and the number four brand for tumble dryers.