Doca opens London showroom

Spanish kitchen, bedroom and bathroom furniture manufacturer Doca is opening a trade centre in London in July. Designed for use by architects, interior designers, developers and kitchen and dealers, the 1,500sq ft premises will be designed to mirror its HQ showroom in Barcelona. The company will be based off the Portobello Road, in West London. Director of Doca UK, Steve Holgate explains why he chose to site the business away from the popular kitchen area of Wigmore Street: "We don't want to sell retail".

The company currently has 20 showrooms across London and the Home Counties and is now looking to double the number of retailers, across the country.

Doca furniture spans mid-to-luxury prices, spanning a wide range of colours, veneers and lacquers - all of which is made to order. The London showroom will feature three kitchens, two of which will be working displays. In addition it will showcase two wardrobe systems, boast a bathroom area and workshop.

Steve Holgate comments: “The new London showroom is a major investment in providing UK specifiers and end-users with a place where they can engage with Doca in an appropriately high quality environment.”

He added: “They will be able to see close up, not only the distinctive styles and high level of design that goes into every piece of Doca furniture but also the precision engineering and commitment to product quality that is devoted to bringing that design to fruition.”

An in-depth interview about Doca's presence in the UK will feature in the combined July/August issue of Kitchens & Bathrooms News. For more news, views and product trends, subscribe for a regular issue.