Bathroom Brands step out of shadows

Left to right: David Hance, Roger Cooper, Dawn Crichard,
Karen La Cornue, Patrick Riley and  Clive Chaplin

At the opening of its Jersey HQ, parent company of Crosswater Group and European Bathrooms, Bathroom Brands claimed to be third biggest player for bathroom and shower sales. And it now intends to raise trade and consumer awareness, with plans to float the company on the stock exchange, within the next three years.

The company has recruited ex-Ideal Standard vice president for Western Europe, Roger Cooper as a non-executive director. Cooper commented: “Bathroom Brands is one of the largest bathroom companies but very few know the name. Becoming involved as Bathroom Brands comes of age and begins to build its consumer and trade awareness is exciting – the opportunities for this business are tremendous.”

Cooper joins the Bathroom Brands board of chairman Clive Chaplin, CEO Patrick Riley and Tim Powell, alongside financial director Dawn Crichard.

The group was formed in 2011 by Patrick Riley, former owner of Bathstore, and supplies bathroom products for retailers, distributors and manufacturers. In the past eight years it has delivered 25-30% growth year-on-year, in a challenging economic climate, which it attributes to delivering reliable, low cost product on time and in full.

Forming part of the Bathroom Brands group, the Crosswater Group is headed by chair David Hance and includes the brands Crosswater, Simpsons and Bauhaus. European bathroom, headed by Patrick Riley, includes: Britton Bathrooms, contemporary -styled suites; Burlington Bathrooms, traditional suites, Clearwater baths and Zamori shower trays. European Bathroom Group is also set to launch a recyclable bath to market called ClearGreen and Aquacabinets later in the year.

Patrick Riley, CEO for Bathroom Brands explained, “We have built a modern business capable of extraordinary growth.  Bathroom Brands is successful because of an instinctive empathy for all the social, political and commercial cultures.  Bathroom Brands identifies gaps, creates new markets, improves existing norms and delivers all this on time, on budget and in one piece. Roger’s appointment strengthens a compelling team as he brings with him over 40 years of the best of bathroom business.”

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