Grohe UK appoints first female MD

Grohe UK has appointed its first female managing director Maha M. El Kharbotly, who will lead the team to launch UK specific products to market.

Her most recent role was global category director at Grohe’s headquarters in Dusseldorf, where she was responsible for the sales and marketing of showers and thermostats.

During this time, El Kharbotly led the team to increase the category by over 15% in 2010, alone, and was a member of the team that introduced the Grohe five-year innovation portfolio.

Her previous experience includes key positions across the globe, including a brand management role at Whirlpool Corporation America. There she was a member of the global management development portfolio.

Commenting on her appointment, El Kharbotly said: “2012 will see Grohe launch an exciting innovative range of UK geared products to the UK market, including the design-led Grohe Spa collections. My aim is to continue to evolve and cement Grohe’s portfolio of quality, design and technology”.

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