Home improvement brand MFI is set to return to the market as an online offer for bathroom, bedroom and home office furnishings. However, kitchens will not play a part in the portfolio.
The MFI brand was bought by Walker Capital, a private company which owns online and mail order bathroom retailer Victoria Plumb, in 2010. The management team, led by commercial director Adrian Storr who has 15 years’ experience in retail (including nine years at MFI), has taken two years to re-launch the MFI brand as an online offer.
It aims to provide ‘high quality luxurious and affordable home furnishings, with a first-class customer service’.
MFI has developed a service which allows the consumer to stipulate “a preferred delivery date when the order is made” and order tracking “to ensure customers receive the product they want at the time they’ve requested”.
A statement about the launch of online MFI read: “By launching a recognised brand free from legacy business they have developed unique systems taking all the best features from the market whilst learning from the mistakes of others.”
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