In a world-first for Villeroy & Boch, it opened the inaugural 360° Projects architectural showroom in London, EC1. The 360° Projects concept, unveiled at ISH, segments products into colour codes to illustrate pricing levels, from entry level Orange, through to Blue, Silver and luxury-end Violet collection. It has been devised to enable ease of selection, according to budget.
The London showroom deftly displayed this concept with among the displays, its latest O.Novo collection created an Orange roomset, while its My Nature formed the Violet roomset. In addition, each display featured a silent ‘salesman’ iPad to offer architects and specifiers detailed information on all the products in the colour-coded range. QR Codes, which also featured on the products, allowed access to technical drawings for smartphone users,.The showroom also provided a working space, with CAD, for architects and specifiers to create their bathroom projects, as well as information on its optional logo service for all sanitaryware pieces. Plus help was also on hand from a team of Villeroy & Boch experts, if required.
Head of the Bathroom & Wellness Division at Villeroy & Boch Andreas Pfeiffer commented: "The concept will be inspiring and convincing. Planners and architects will not be the only ones to benefit from 360° Projects. Hotel investors and developers, facility managers and wholesalers will also appreciate the new structures. 360° Projects allows our customers to manage projects of any size in a highly professional manner, with a wide range of products and the best possible service and support: in Germany, Europe and the world – from a football stadium to a luxury hotel."
Villeroy & Boch plans to roll out the 360° Projects concept, with the next location set to be New York.
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