Utopia in "most significant product launch ever"

Symmetry freestanding furniture

In what the CEO of Utopia Bathroom Group, Simon Russell hailed as “the most significant product launch ever, in terms of scale and design,” the company unveiled its latest collection.

The Spring 2011 launch saw the introduction of four furniture ranges, in wall-hung, fitted and a newly-created genre titled ‘freestanding’ .

It spanned curved units with Symmetry (shown) and Encurva and straight line storage with a framed range called i-Line and Timber Modular. In addition, the company introduced a collection of ten wall tiles and six co-ordinating floor tiles, with guaranteed availability of two years.

The launch was completed by textured finishes to carcass and doors, two solid surface worktops and a single lever tap.

All the products were displayed in a newly-created showroom, measuring 7,000sq ft, and a Colour Studio.

Simon Russell commented: “In a slow market with a noticeable lack of investment and innovation over the last two years by our competitors, we are proud to be a British manufacturer investing heavily in new product development, new equipment and also recruiting additional staff. This ground-breaking launch will see us not only targeting our traditional market but also moving into additional areas. Furniture design is our forte and we look forward to driving the sector.”
More details on the Utopia Bathroom Group launch will be featured in Kitchens & Bathrooms News