Following the closure of Showerlux UK, the brand will now be available through national distributor Ideal Bathrooms. The exclusive distribution agreement sees Ideal Bathrooms supplied by the parent company of Showerlux UK, Duscholux.
Commercial director Danielle Lillis commented: “Following the unfortunate closure of the Showerlux UK operation, we entered negotiations with Duscholux, who have manufactured almost all of Showerlux’s products sold in the UK.” She continued: “In effect, Ideal Bathroom will perform a similar operation, importing from the manufacturer to supply merchants and retailers”.
The distribution agreement includes a review of price points and customer discounts, which will be realigned to be competitive for the market and to offer improved retailer margins.
Ideal Bathrooms will focus solely on Showerlux shower enclosures and will be taking models in stock, which like the rest of its product lines, will be available with next day delivery.
In addition, Ideal Bathrooms will be undertaking product development with the Duscholux research and development team to introduce additional product tailored to the UK market.
Ideal Bathrooms managing director, John Bagshaw added: “Whilst the loss of any bathroom company is unfortunate, we recognised that this is a fantastic opportunity for Ideal bathrooms to form a new supplier partnership by strategically aligning the two businesses. This is a big move for us, providing us with a major opportunity to add a very strong showering brand to our existing product portfolio. We will be investing heavily in stock and marketing to ensure the Showerlux future is a bright one.”
Simon Lake, Duscholux managing director, welcomed the arrangement: “Duscholux are delighted that we have agreed an exclusive partnership with Ideal Bathrooms to enable us to continue to supply the UK market. Crucially it will allow us to improve the commercial offer to our customers and, coupled with the excellent back-up and service that Ideal Bathrooms is renowned for, means that Showerlux retailers will benefit from a far superior business package moving forward.The last few weeks have been difficult and I apologise for any disruption that has been caused to our customers. I fully believe that this new era will enable the brand to prosper one again and we are fully committed to working closely with Ideal Bathrooms in order to achieve this.”
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