Friday, 2 March 2012

Advertising pays dividends for KBB retailers

Kitchen and bathroom retailers who advertise and invest in marketing their business are reaping the rewards, with a pick-up in business. Members of industry trade association, the Kitchen Bathroom Bedroom Specialists Association (KBSA), have recently reported sale
s increases from their promotions and advertising, through print and new media.
Mike Kentish from Abacus in the West Midlands has noticed a dramatic pick up since Christmas. The company consistently markets its business using magazines and free papers. He also believes a new high gloss and bleached oak kitchen display at the front of the showroom has also been responsible for increased footfall.  And Marcus Ware of Chantry Kitchens in Yorkshire also says business is picking up thanks to advertising and his 20% sale.
Although having decent footfall from his New Year sale, Dylan Wade-Gledhill of Cambridge Kitchens in Cambridge is continuing to advertise using a variety of methods. He is opting for print, through to radio and on the internet, as he’s SEO savvy.
But, arguably the most creative route for advertising has been by Kirsten Robeson of Cameron Interiors. She uses traditional print advertising but has looked to new sources to gain business. To tie in with the Six Nations Rugby, she’s recently advertised in the Scottish Rugby Union magazine Scrum.
So look to how you can best communicate with your prospective customers, through advertising, as it seems to be a winner for these businesses.
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