Just Add Water opens UK's largest Duravit display

Philippe Starck St. Trop steam shower
stands in front of Esplanade suite

The UK’s largest display of Duravit products can now be viewed at the Just Add Water bathroom showroom in King’s Cross, London. It boasts the German bathroom manufacturer's latest launches from ISH including bathroom suites Esplanade and Darling New, plus the and Nahho floating bath with Bluetooth connectivity, by Eoos.The sympathetically-designed space sits alongside displays by brands including Matki, Duravit and Grohe with its Spa range of brassware.



Nahho float bath with bath filler
concealed underneath the lifted flap

 Showroom manager of Just Add Water, Stuart Ringe was pleased with the Duravit-branded space, which took just four days to install. He believes the new product will add to his increasing footfall and already flourishing sales.

Speaking to Kitchens & Bathrooms News, Ringe commented: “We’ve been very, very busy from the start of the year and with the new product that we’ve got on, it just seems to have kicked off really well. Against last year, there’s been an increase [in sales] and that’s the way we want it to go.”

He explains one of the reasons for the showroom’s success is targeting new business by attracting consumers, on top of its interior designer and architect client base. Ringe said: “There’s no point standing still in the marketplace. You have to be proactive and go out there and get new business and we’ve very much done that and it’s starting to work. You’ve always got to strive to get new clientele.”

The Onto bathroom collection

The company has re-branded the outside of the building, which it shares with parent company Fayers, a 125-year old independent plumbing and heating merchant. And as part of its marketing campaign to raise its profile, Just Add Water has been leafleting and advertising in local magazines in its 10-mile catchment area. Ringe explain why: “Although we have been established, here, as a showroom for 10 years a lot of people weren’t aware of us.” There are also plans for more showroom events.

Ringe believes the stand-out showroom is now beyond comparison in the Capital. “It’s fantastic. I may be a little bit biased. But to be honest, I don’t know another showroom in London like this in terms of the scale.”

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Philippe Starck-designed St

Trop steam shower