Thursday, 12 January 2012

Ram Kitchens makes return

Famed for pioneering flat-pack kitchen furniture manufacturer, the Ram Kitchens brand is back led by the PJH Group.
A distributor of the brand in the 80s, PJH Group is re-introducing the dormant brand with the same values of ‘high quality craftsmanship at an affordable price’.
PJH believes the brand will complement its mid-market K Kitchens brand, offering its retail, merchant and contract customers a choice of furniture.
There are a range of 16 kitchens, with 18mm white cabinets, and designs that span classic and contemporary designs. These will be complemented by a large choice of accessories, handles, worktops, sinks, taps and appliances.
It will be supplied exclusively by PJH Group, from stock, on a 48-hour delivery and the Ram Kitchen Collection will be available from February.
PJH Group will be supporting the brand with marketing materials including a Ram Kitchens website, Apps to download, social media support, brochures, price lists, POS, display discounts and promotional activity.
Amanda Watson, kitchen product manager, PJH Group, said: “By re-acquainting and reminding customers of the many qualities of the Ram brand – from its ‘Made in GB’ robust and durable manufacturing properties; to its highly competitive pricing; and on-trend styling; combined with PJH’s market leading distribution and customer service standards, we believe the Ram kitchen collection will prove popular with stockists and consumers alike.”          

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