Thursday, 1 December 2011

Blomberg enters built-in market

Following its launch in the UK last year, appliance brand Blomberg is set to extend its offer with the introduction of built-in models.
Blomberg entered the UK in May 2010 with a range of laundry, dishwashing and refrigeration products, with exclusive distribution in over 200 Euronics stores.
It now plans to introduce built-in ovens, hobs, a 10-litre dishwasher, a 7kg washing machine, combi frost-free fridge freezers, as well as a larder fridge and freezer.
All of Blomberg’s built-in ovens are A+, making them 20% more efficient than a standard A rated oven, and span from a single fan oven to a multifunction ‘programmable clean’ pyro model with electronic animated timer.
The hobs include ceramic touch control, gas hob with wok burner and a four zone induction hob.
All Blomberg appliances come with a three-year warranty, as standard, and the brand is sold in 50 countries worldwide.
Marketing director of parent company Beko, Teresa Arbuckle commented: “Following a strong start for the brand in the UK, we are delighted to be extending our Blomberg offering with this new range of premium built-in. Innovation and quality are at the forefront of Blomberg’s design, and with these new integrated models this is more evident than ever".

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1 comment:

  1. Launch? Last year? Gimmie a freakin' break!! How many times does a brand have to be used to be 'launched'? This one is over 30 years old and has been in the UK before, under its own name. It then resurfaced as an own-brand label for a UK buying group.