Celebrating its 25th anniversary, kitchen furniture manufacturer Mereway has taken this time to refocus on strengthening its Mereway Kitchens brand and invested in a showroom, at its head office in Birmingham.
All three of its collections – English Revival, Cucina Colore and the Complete Kitchen Collection, will now all be marketed as part of the Mereway Kitchens portfolio.
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| Mereway Kitchen showroom launched as part of 25th anniversary celebrations |
Sales and marketing director of Mereway, Graham Jones comments: “in some senses, until now we have been hiding our light under the proverbial bushel.” He continued: “We believe that it’s time for Mereway Kitchens to raise our profile, claiming well-deserved recognition for being British-made, hand-crafted kitchens of quality, backed by commitment to outstanding customer service”.
Mereway plans to market its brand under the theme ‘Live Life the Mereway, with a series of lifestyle images and ‘stories’, linking Mereway with inspirational products, quality, service and ‘exceptional customer experience’. Jones added: “Those who know Mereway well understand our values, but a re-focus on our brand with a powerful marketing campaign, will enable us to communicate those values to a wider audience and take our rightful position in the marketplace.”
In addition, Mereway is also set to introduce a range Trend Interiors, formerly Trend Joinery, which will be repositioned as a ‘quality kitchen at a more affordable price.”
Its head office now features a showroom with 13 fully-equipped displays for its Mereway Kitchens, and a separate display showcase for its Trend Interiors range.
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